2024 · Journal article
Trust and privacy in diet apps
Consumers’ intentions to utilize smartphone diet applications: An integration of the privacy calculus model with self-efficacy, trust and experience
Citation · APA 7
Mohammed, A. A., & Rozsa, Z. (2024). Consumers’ intentions to utilize smartphone diet applications: An integration of the privacy calculus model with self-efficacy, trust and experience. British Food Journal, 126(6), 2416–2437. https://doi.org/10.1108/BFJ-11-2023-0989
In brief. A survey of 572 respondents in Saudi Arabia (PLS-SEM) examined what drives the intention to use smartphone diet applications. Perceived privacy risk reduced the intention; perceived benefit, trust and self-efficacy increased it. User experience significantly moderated these relationships.
Implications.
- The success of health apps depends on trust and a sense of control over data, not only on features.
- Developers should consider new and experienced users separately.